By Guy Phillipson

As New York embraces its annual love-fest of advertising with The MIXX; The IAB Global Summit gets down to some serious business.

Almost 21 years ago, on 27 October 1994 to be precise, the first banner went live on hotwired.comfor AT&T. You know the one – “Have you ever clicked your mouse right here?” According to its creator, Joe McCambley, 44 per cent of those who saw it clicked on it – for over four months. That’s onehelluva CTR!

From this now legendary event, a new media industry was born and about a year later the Interactive Advertising Bureau (IAB) was founded Read full story ›

Source: The Drum