By Stephen Lepitak

The Drum premiered its Shockumentary on the use of shock in advertising to an audience at Advertising New York, followed by a panel led by editor at large, Dave Birss and editor, Gordon Young. The rest of the panel included Louisa St Pierre, head of integrated media for Bernstein & Andriulli, Matt Ian, executive creative director of TBWA Chiat Day New York and Richard Kosinski, president of Unruly.

Here’s some of the things we learned from the panel discussing shock advertising following the screening of the Shockumentary.

The majority of the room did not believe that there were topics no Read full story ›

Source: The Drum