By Alexandra Bousquet-Chavanne

Alexandra Bousquet-Chavanne, creative strategy manager at Essence, wonders how digital experiences will look once the physical world opens back up to the public post-Covid-19 vaccination.

Over the last five years, ‘experience‘ has become a catch-all term to cover everything from websites and applications to in-person cocktail events in a Breaking Bad themed mobile meth lab and branded islands and storefronts in Animal Crossing. Everything that can be experienced is an ‘experience‘. But when the pandemic hit a year ago, classical experiential marketing as we knew it took a hit. Travel and tourism halted, brick and mortars Read full story ›

Source: The Drum