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What's hot in search? Staying ahead of Google

on Oct 31, 2014 | 0 comments

By Staff Writer

In the last month, Google has refreshed its Panda (penalising thin content) and Penguin (tackling unnatural backlinks) algorithms. As part of the search giant’s move to reward high-quality content, the Panda algorithm refreshes regularly, with the majority of large brands unaffected.

Gabrio Linari, SEO account director at The Search Agency, says: “Panda 4.1 is a softer update that affected three to five per cent of queries. The biggest losers of this update have been affiliate marketers, sites with very thin content ranking for competitive keywords while trying to drive users to partner websites (like Amazon), affiliates with blank and/or broken pages, Read full story ›

Source: The Drum