By Laurie Fullerton

When it comes to building a social media following, B2B marketers should consider that a recent report has pegged LinkedIn as the real hub for B2B followers, yet Instagram leads the pack with the most actual social engagement across all industries in the survey. By tracking 316 leading B2B brands on five key social networks over 12 months, the report provides valuable information for many industries that show while LinkedIn is the B2B follower magnet, B2B brands see more actual engagement on Instagram, and increasingly Pinterest. Facebook hovers in the middle range, while the report suggests that Read full story ›

Source: The Drum