By James Wood

In her final article as editor of Campaign magazine, Claire Beale wrote a paragraph that should ring in the ears of each and every marketing director across the world.

“I don’t buy into the narrative that Covid will change everything forever. But 2020 is a significant turning point. Coronavirus, Black Lives Matter, political upheaval, the economic crisis, environmentalism: lines are drawn in the sand. It’s time to ask whether you want to anchor in the antediluvian world – belt pulled tighter, managing decline, wishing things were as they used to be. Or surge into the new world, using upheaval to fundamentally Read full story ›

Source: The Drum