By Jenni Baker

“What Netflix did to Hollywood, TikTok is doing to Netflix” – these words from New York University Stern School of Business Professor, Scott Galloway, reflect how the media world is undergoing a renaissance, fueled by the collision of tech and culture. And, it’s changing the way brands view social: it’s no longer social media, it’s social entertainment.

Digital media is experiencing its biggest evolution since its inception, presenting new challenges for brands. But, as Kate Kenner Archibald, chief marketing officer, Dash Hudson, says, it’s also “a once in a lifetime opportunity for any marketer to get excited about the opportunity to Read full story ›

Source: The Drum