Publishers are heralding their audience insights and relationships as keen informers of marketing strategy, but they have their work cut out for them being heard in a saturated market.
As part of The Drum’s Agencies4Growth festival, The Economist’s Becky McKinlay, laid out how the client dynamic is changing and where savvy operators can grow.
At the Economist, Rebecca McKinlay, is head of marketing communications, client solutions. It is her job to steer the unit through the complex jungle of adland and clients returning for its expertise. She leverages years of experience within the publishing and advertising industries, including as a team Read full story ›
Source: The Drum
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