By John Glenday
Facebook is failing to get a handle on a rising tide of fake reviews which threaten to further undermine public confidence in its content, according to a new study by Which?
The consumer organisation believes that there are hundreds of organised groups recruiting writers to pen false and or incentivised reviews for products, some of which may be unsafe, as part of a burgeoning cottage industry for five-star reviews.
Which? employees joined dozens of Facebook review groups during their research, unearthing 3,511 suspect posts had been created in just one day, with over 55,000 being generated in a month.
Natalie Hitchins, Read full story ›
Source: The Drum