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Why Betsson Group is betting on a more transparent digital media model

on Nov 30, 2017 | 0 comments

Tasked with ensuring all of its hefty media spend is attributed towards effective media, Nick Bamber, Betsson Group’s digital marketing and media director, reveals why the wider industry must work in unison to shine a light on the issue, unearth murky practices and root out fraudulent activity.

With iGaming proving a highly competitive industry, where punters have a multitude of options at their fingertips. As a result dozens of multinational brands are fighting to ensure they get their fair share of voice in a crowded marketplace.

Ironically, the sector which prides itself on winning, could itself be losing out to Read full story ›

Source: The Drum