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Why brands are leaning on Twitter to help them ride the K-pop wave

on Jul 17, 2019 | 0 comments

By Shawn Lim

With over 5.3 billion conversations related to K-pop recorded on Twitter in 2018, brands have limitless opportunities to reach a young and engaged audience that watch K-pop content on the platform, says Twitter’s head of global content partnerships.

In addition, brands can also now run pre-roll video ads targeted at these users, explains YeonJeong Kim, as Twitter has extended its In-Stream Video Ads (IVA) and In-Stream Videos Sponsorships (IVS) capabilities to K-pop content.

“We provide the platform for brands who operate their own handle to promote their ads to the K-pop fans organically. Brands that choose IVS can engage with K-pop Read full story ›

Source: The Drum