Whether you call them Generation Z (Gen Z), the iGeneration, Centennials or kids, young consumers are a tough bunch for marketers to reach.
Born roughly between 1995 and 2010, Gen Z is effectively a sub-set of Gen Y. Its members are immersed and obsessed with social media, strive to be independent and have an entrepreneurial outlook on life.
Generation Z is the first mobile native generation
According to the ‘Centennial Shopper Study – Connecting with the Next Generation of Consumers’ report by consumer engagement technology company PowerReviews, this is the first mobile native generation. To them technology isn’t exciting, it’s expected, and the Read full story ›
Source: Marketing Week
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