By Shawn Lim

One of the biggest roadblocks for brands in understanding gaming is the audience and not subscribing to outdated stereotypes in terms of who or what comprises a gamer. The Drum finds out how brands should approach the esports space.

No longer a niche interest of a few hobbyists, gaming and esports has amassed mainstream appeal and is everywhere. Previously thought to be predominantly male, younger with lower levels of disposable income, and homogenous in their tastes and gaming consumption, gamers and fans are now a diverse mix in Asia Pacific.

Charlie Baillie, the co-founder and chief commercial officer at Ampverse says gaming Read full story ›

Source: The Drum