Jessica Chapplow, head of e-commerce at Havas Market, delves into the new shopping behaviors that have arisen as a result of the pandemic, and the brands that have been quickest to adapt, as part of The Drum’s Deep Dive into Retail.
With heightened concerns surrounding personal health and hygiene and the fear of future pandemics, people are quickly adopting touchless behaviors, replacing handshakes and hugs with waves, nods and elbow bumps. In fact, 80% of UK shoppers will change the way they engage with touchscreens and other public technology following the Covid-19 outbreak. These fluctuations in customer sentiment Read full story ›
Source: The Drum
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