By Imogen Watson

After spending the past few years going back to its roots, Carlsberg has named Grey Europe as its global advertising partner for the Carlsberg and Tuborg brands. The Drum spoke to global director Julian Marsili and Grey Europe president Eduardo Maruri as they toast their new global partnership.

Pouring beers for 178 years, Carlsberg has probably done some of the best advertising in the world.

But its latter years have been spent reflecting on what role it wants to play on the global stage at a time when interest in lager is at an all-time low and punters crave <a target=_blank Read full story ›

Source: The Drum