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Why developing low-sugar options is the route to beating regulation

on Nov 30, 2015 | 0 comments

By Mindi Chahal

Brands and retailers in England that promote food and drink with high levels of sugar could be hit by new regulations in the new year, as the government prepares to launch its strategy for tackling childhood obesity, promised in January.

Parliament’s health select committee this week urged the government to bring in a 20% tax on high-sugar drinks and to ban point-of sale-promotions and pre-watershed TV advertising of sweet foods, following a report by Public Health England (PHE) released in October.

Prime minister David Cameron has previously rejected the sugar tax proposal, despite high-profile support from celebrity chef Jamie Oliver Read full story ›

Source: Marketing Week