By Ellen Ormesher

In the past month, Canesten and Bodyform have both launched major new campaigns that they promised will bust ‘taboos’ around women’s health. But do brands still have to take it to the extremes to combat the reality of womanhood?

Whether it’s depicting thrush, endometriosis or menopausal hot flushes, brands are helping to plug the gaps in public education and debunk the topics that previous generations never wanted to openly talk about.

And it sells too – Bodyform’s ‘Womb Stories’ campaign took home a slew of awards, including several Cannes Lions, after its release in 2021 as the Read full story ›

Source: The Drum