Car brands seem to either entirely ignore, patronise or offend women with every ad campaign and marketing push they make. Seat’s recent car for women, replete with headlights shaped to look like they are wearing eyeliner, being a case in point.
Brands in other sectors have managed to get on board with feminism, and drop the stereotypes. Some even make positive contributions to the gender debate. Meanwhile car brands seem stuck in a macho, testosterone-fuelled rut.
Over 50 per cent of women find car advertising patronising, according to research released earlier this year by Different Spin. Research groups Read full story ›
Source: The Drum
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