By John McCarthy

Mobile carrier firm GiffGaff is urging the public to ‘Check Your Drawers’ this Black Friday, in a unique campaign that actually discourages wasteful consumption. It is looking to get millions thinking more about creating a circular economy in mobiles and serves as a highly unusual message in one of the most hallowed periods of consumer excess.

Georgina Bramall, head of brand strategy at GiffGaff, and Nick Wright, managing director of JUMP (Havas Media Group’s content and partnerships division) talked The Drum through why GiffGaff is going against the grain during the most vital point in the e-commerce calendar.

To begin, due Read full story ›

Source: The Drum