With the announcement that GroupM is to merge MEC and Maxus, along with the expansion of its digital specialist agency Essence, The Drum caught up with Essence chief executive Christian Juhl, for further insight behind the decision.
Citing a “competitive landscape” WPP’s GroupM’s leadership will combine 15-year-old MEC with nine-year-old Maxus, in a move that will cut back on office space, IT and headcount – although it has yet to offer no targets when it come to job cuts, etc.
Essence has been heralded as “a new fourth pillar for GroupM” (the other entities within the group include Read full story ›
Source: The Drum
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