Earlier this month, Birds Eye said it would scrap its CMO position in favour of a chief commercial officer. While Andy Weston-Webb has been managing director of Birds Eye since 2011, his new role as CCO will bring category marketing, R&D and group sales into one function. As a result, the role of CMO will no longer exist.
Speaking on the appointment, Birds Eye’s parent company Iglo’s CEO Stéfan Descheemaeker says: “I believe that the new role will drive success for the future, both organically and as Nomad Foods continues to grow through acquisition. Andy has extensive experience of Read full story ›
Source: Marketing Week
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