We’re all part of the problem, every one of us. Hand on heart, who among us in advertising can stand up and say we’ve not been guilty of easy male stereotyping, portraying men as either invincible and stoic or foolish and hapless?
It’s unimaginative, really. And worse, it’s incredibly damaging.
When I look back at my career and my early years working on Lynx, I’m not proud of my contribution to the legacy that informs how the industry still represents men.
In recent years I have devoted myself to thinking deeply about how advertisers represent men and the repercussions of this. It’s Read full story ›
Source: The Drum
Industry News