By Rob Shavell

“The metaverse is a solution to non-existent problems,” writes DeleteMe chief executive Rob Shavell.

In October 2021, Facebook changed its name to Meta. The reason? To signify the company’s pivot towards the metaverse.

In reality, Zuckerberg and Facebook have nowhere else to go. To survive, Meta needs to revive its most important revenue stream: advertising. Advertising made up 97% of Facebook’s overall revenue. 3% came from other sources. When Apple introduced its privacy changes last year, it disrupted a status quo that had helped Meta dominate social media advertising. Apple’s App Tracking Transparency feature is expected to decrease Meta’s ad sales Read full story ›

Source: The Drum