By Jeremy Lee

It’s been quite a year for those puntastic branding agencies that have been responsible for either creating – or injecting new life – into the media industry’s trade bodies.

The magazine industry’s trade body Magnetic (see what they did there?) launched at the beginning of the year, while the venerable Radio Advertising Bureau brand was put out to pastures in the summer and replaced by Radiocentre. The fact that the latter didn’t go for something punningly awful and blindingly obvious like ‘Radio-active’, which I bet was on the list of suggestions, is to the credit of its management team.

Last week the Read full story ›

Source: The Drum