By Amy Houston

Snack brand Peperami is shaking up its marketing strategy. After its recent foray into weddings made headlines, The Drum catches up with the brand and its agency to get a taste of what’s to come.

A new tagline (‘Going a bit Peperami’) and a goal of ‘breaking traditions’ are behind a marketing refresh at 43-year-old meat snack brand Peperami, which has tasked Forever Beta with helping it reach a new generation of consumers.

First up, the ad agency has been trying to convince engaged couples to let Peperami coordinate their big day. Explaining this focus on weddings, Forever Beta’s Paulo Areas Read full story ›

Source: The Drum