By amit bapna

Even as the blockbuster and often controversial Spanish heist crime drama television series ‘Money Heist’ gets ready to launch its Season 5, a new marketing playbook is being put together by Pepsi and Netflix to create buzz around it.

In a first-of-its-kind co-branded tie-up, beverage brand Pepsi has collaborated in India with streaming entertainment service Netflix to launch a series of activation-led marketing initiatives on the back of the forthcoming finale of ‘Money Heist’.

How Pepsi benefits

On one hand, the millennials are consuming content on the OTT platforms much more than ever before and on the other hand, as Read full story ›

Source: The Drum