On a call with investors to discuss the company’s first quarter results last week, chief financial officer John Moeller said P&G is looking to cut marketing costs by up to $500m with the savings set to be reinvested to “improve positions and support new innovations”.
A P&G spokesperson told Marketing Week that the opportunity for cost savings includes production costs and agency fees across advertising, media, public relations, package design and development of in-store materials.
“We want the best creative quality and talent working on our business,” P&G added.
“This should help us improve creative effectiveness and operate more efficiently across all Read full story ›
Source: Marketing Week
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