Re-evaluation is the watchword as enterprises digest the learnings of a tumultuous 2020. With a renewed focus on the digital customer experience, many are finding their tech stacks too complex. What’s the role of CRM in this new business context? How do they tackle this and get C-suite buy-in for the investment required? Do they have the right talent in-house and how can agency partners best help them? These were the key issues of a recent Q and A session between The Drum and Scott Brinker, VP, platform ecosystem at HubSpot.
Do most companies believe they have the right tech stack Read full story ›
Source: The Drum
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