By The Drum

Winning The Drum Awards for Experiential Hybrid Event Gold is On Board Experiential and Sephora with ‘SEPHORiA: House of Beauty’. Here is the award-winning case study.

Creatively, we evolved the “House of Beauty” signature to capture the essence of New York City. Our “Apartment” replaced the traditional house, inspired by artist co-ops, where aspiring makeup artists could learn from professional makeup artists and where street signs inspired event wayfinding. The virtual experience drew from the New York City apartment but broadened the appeal with surreal and playful elements.

Both the virtual and in-person experiences mimicked an urban apartment with six themed rooms Read full story ›

Source: The Drum