How to create better margins without harming culture or creativity is the million dollar question for agencies. In Japan, it’s the 116,451,242 yen question. Not least because the market in Japan, much like the rest of the world, is shrinking, spread between fewer businesses. New business is core but volatile, so creating a service that can more holistically and innovatively serve clients is paramount to long-term success.
Creating IP, and therefore not relying on client sign-off, is one way to go. UK-based creative shop Ralph just had an animation series commissioned and aired by Nickelodeon, for example.
For TBWAHakuhodo, its Read full story ›
Source: The Drum
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