By Andrew Boulton

I may or may not have imagined a scene in a film where Burt Reynolds is simultaneously driving a speedboat, firing a machine gun and spooning out his finest ‘chat’ to an attractive lady. If that never happened, I think we can all agree it probably should.

Aside from simply sharing my hazy memories of 70s action films, I was ham-fistedly hoping to illustrate a point about copywriting. Namely that, unlike in the dominion of synchronised racing, fighting and leering, copywriting is a craft that can suffer when it has too much to do.

And, almost always, it has too Read full story ›

Source: The Drum