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Why Waterstones is opening unbranded high-street stores

on Feb 27, 2017 | 0 comments

By Natalie Mortimer

Waterstones has begun “acting as an independent” with the recent opening of three new stores, none of which carry the book seller’s brand name.

The stores in the towns of Rye, Southwold and Harpenden bear different names, such as ‘Southwold Books’ with the only hint that they are owned by the chain appearing in the form of handwritten notice. The move has caused disgruntlement among some locals who believe Waterstones is hiding behind the guise of being an independent store to avoid a backlash.

Speaking on BBC Radio 4’s Today programme, managing director, James Daunt defended the decision and said that as Read full story ›

Source: The Drum