Protégé International has appointed Rooster PR to create trade and consumer campaigns to advertise its Wild Geese collection of premium Irish spirits. The spirits, which are owned by Avalon Group Inc., includes a selection of Irish whiskeys, two rums and the recently launched Wild Geese Irish Honey Liqueur, Untamed Irish Vodka and The Exiles Irish Gin.
André Levy, Protégé international chairman, commented: “Our range of premium spirits are steeped in Irish heritage and have consistently won awards for their taste, including being voted ‘3 Times Best Irish Whiskey’ and ‘Best Gold Rum in The World’ at the World Rum Awards 2015. Read full story ›
Source: The Drum
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