By Ishbel Macleod

There are two sides to a punter, William Hill explains in its new pan-European campaign: the rational side and the passionate side.

This is set to be explored in a series of three adverts, which will run from now until the World Cup in June.

Madrid-based Sra. Rushmore won a nine-way pitch to produce the adverts, which were shot over four days in the Spanish capital.

“For our pan-Euro campaign we wanted a concept which is original and entertaining, while emphasising our position as a leading and trusted brand,” Wilhelm Huber, director of international marketing at William Hill Online, explained.

“This campaign focuses on Read full story ›

Source: The Drum