By Sam Bradley

Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.

The Institute of Practitioners in Advertising’s (IPA) print ad in the Financial Times last week provoked some debate within the sector about how the advertising industry should go about promoting the good it does for clients.

It’s a critical issue, with recent data from Gartner suggesting that rising inflation and consumer responses to the cost-of-living crisis is already affecting CMOs of consumer retail brands. Its CMO Spend and Read full story ›

Source: The Drum