With 50% of all consumers expecting to use AI and voice-activated technology in the coming years, B2B and B2C marketers must be preparing to adopt new technologies and content development strategies in a post mobile world, that includes voice search, artificial intelligence (AI) and holistic strategies that integrate SEO, SEM, social media and content marketing.
“Marketers looking to prepare to merge into an AI–first world are going to need to begin by making sure they have the same consistent message across devices, at the very least,” said Michel Kant, SEO manager of Staples Europe. “If you don’t have Read full story ›
Source: The Drum
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