By Webb Wright

The organization aims to draw attention through online panels, live-tweeting, and a mysterious, soon-to-be-announced collaborative project.

The Women’s National Basketball Association (WNBA) is taking to Twitter to promote its upcoming All-Star Weekend. The brands are also trying to keep fans on the edge of their seats by teasing a new collaborative project, the details of which have yet to be revealed.

The WNBA All-Star Weekend starts tomorrow — All-Star Saturday — with the Skills Challenge and the 3-Point Contest. The All-Star Game will take place between Team Wilson (captained by A’ja Wilson) and Team Stewart (captained by Breanna Stewart).

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Source: The Drum