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WPP consolidates its agency brands - The Glitch India joins the VMLY&R network

on Nov 5, 2020 | 0 comments

By amit bapna

As a part of its growth strategy, WPP has brought its young Indian agency-brand, The Glitch, to join hands with VMLY&R, its global experience agency. From a network point of view, this is in line with the ongoing consolidation taking place across markets, with an idea of benefitting from economies of scale and skill.

Nuts and bolts

  • Post this alliance, while The Glitch and VMLY&R India will be collaborating together but they will continue to operate distinct brands and organisational structures.
  • The Glitch, founded in Mumbai in 2010, has been a part of WPP since 2018. Its roster of clients includes Hindustan Unilever, Read full story ›

    Source: The Drum