By Shawn Lim

WPP has today confirmed it is selling 60% of its stake in Kantar to Bain Capital, valued at around $4bn.

The company had previously confirmed it was in discussions with the private equity firm after reports emerged that it was looking to cap an auction for the business.

A WPP spokesperson said at that time there was no certainty the discussions would result in a transaction involving Kantar as Mark Read, chief executive of WPP, had previously stated his intent to hold onto 25-40% of the company.

However, a statement from WPP said the sale will allow Read full story ›

Source: The Drum