By John Glenday

The three-year turnaround plan underway at advertising giant WPP appears to be making some progress, according to its 2019 interim results, which were bolstered by new business from eBay, Instagram and L’Oréal.

The holding company’s figures show that reported revenue rose 1.6% for the first half of the year, though like-for-like revenue was down by 0.6%. There were encouraging signs in the second quarter, however, which saw like-for-like revenue growth of 0.1%.

The company’s key sales metric – organic growth less pass-through costs – dropped 1.4% in the second quarter, but this was an improvement on a 2.8% slump in the first Read full story ›

Source: The Drum