L’Oreal’s £106m media business for the UK and Ireland is to stay with WPP in a newly formed ‘Beauty Tech Lab’, which will be staffed by both the client and agency.
A review of the business kicked off last November and saw WPP’s Wavemaker – which has held the account for the past five years – fend off Dentsu Aegis Network’s Carat in the final round of pitching.
Publicis Media and indie The7stars had both been knocked out earlier in the process. This came as a particular blow to Publicis, whose agency Zenith had been the 10-year incumbent on Read full story ›
Source: The Drum
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