By John Glenday

Toothpaste brand Sensodyne is going digital with a new Instagram and Facebook campaign featuring a week in the life of food blogger Madeleine Shaw to highlight the benefits of the GSK product for sensitive teeth.

Part of its ‘Ready for Everyday’ initiative, the campaign will focus on wellness and health, reinforcing the message that sensitivity is not one-off and requires long-term care.

As such Wunderman have stalked Shaw for a full seven days, revealing how Sensodyne products are entwined with her everyday routine

Laura Street, northern Europe marketing manager of Sensodyne and Pronamel, commented: “This is a Read full story ›

Source: The Drum