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Wunderman MENA tackles tough issue of divorce in powerful campaign

on Apr 28, 2017 | 0 comments

By Kyle O'Brien

Divorce in the Arab world is seen as a man’s prerogative, and a subject not often discussed. Wunderman MENA has taken steps to address divorce in a new video campaign that brings a real father and daughter together.

“Speak Your Heart” is an effort by Brooke Bond Red Label Tea (Unilever) to tackle bold subjects in Arab society that spark mass, heartfelt debates.

The video and behind-the-scenes interview feature Ohoud, an entrepreneur and a mother, as she seeks her father’s support and acceptance to get out of a marriage she knows is not good for her. Read full story ›

Source: The Drum