By John McCarthy

Microsoft has enlisted a not-so-humble Danny McBride to raise awareness of its newly launched games subscription service, Game Pass.

Partnered with creative agency of record, Ayzenberg, with McBride’s appearance, Xbox has shifted its focus having previously the games front and centre in its marketing materials.

In the two-minute ad, McBride takes exception to his director asking for a watered down and “more humble performance” (in an ad for Xbox in a somewhat meta twist). This sparks a powerful rant from McBride that releases the campaign mantra ‘More is better, it’s math’.

The creative will be delivered in across Instragram Stories, Facebook, Twitter Read full story ›

Source: The Drum