Yahoo has agreed terms to acquire social shopping site Polyvore for an undisclosed fee in an attempt to get a foothold in mobile e-commerce and strengthen its native advertising strategy.
Polyvore, which will operate as a separate site and app, is a digital corkboard for picking and sharing clothing ensembles with every item available for purchase from a retailer by clicking on a link in the description.
The acquisition sees Yahoo enter into the mobile e-commerce market which has had significant investment from the likes of Facebook, Instagram, Google and Pinterest. Polyvore’s ads will blend in with the other content on its Read full story ›
Source: The Drum
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