By Sarah Vizard

Yahoo had planned to spin off $31bn stake in Chinese ecommerce business Alibaba but has instead decided to spin off all its other assets into a new company. The change of heart was driven by a concern that the original deal risked a high tax bill.

It remains unclear exactly what this means for the Yahoo brand. There are a number of options including a sale (Verizon has already said it could be interesting in buying its internet operations) or the creation of a new company with the same offering and same management but under a different name. Or it Read full story ›

Source: Marketing Week