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Yahoo's Nigel Clarkson on day one of Mobile World Congress and making the most of this mammoth show

on Feb 28, 2017 | 0 comments

By Nigel Clarkson

Mobile World Congress is big. Properly big. Too-big-to-see-everything-even-if-you’re-here-for-a-week big.

While the roots of MWC lie firmly in the telco arena, it has certainly branched out over the last few years, as smartphones have moved the ‘mobile’ market away from just telephony and text into a whole economy of its own. The new MWC features the internet of things, 5G connectivity, mobile payments and crypto-currency, data, health and fitness, smart homes, AI, VR, oh and quite a bit of media, marketing and advertising. So much so that we have a whole hall to ourselves these days.

There are eight halls in Read full story ›

Source: The Drum