By John McCarthy

Brand technology business You & Mr Jones has snapped up social media influencer service theAmplify for an undisclosed sum.

The agency has taken a majority share in the Amplify, which has an algorithm that uses audience data to identify the most relevant influencers for a brand across Instagram, Snapchat, Facebook, Vine, Twitter and Periscope.

On picking up the LA-based company, You & Mr Jones founder and chief executive David Jones, said: “One of the fastest growing areas of people-powered marketing is influencer marketing, and theAmplify is the most impressive business we’ve seen in the space. What makes them unique is their technology Read full story ›

Source: The Drum