By Joe Carter

43 months. That’s the average time on duty for a chief marketing officer (CMO), according to the latest report from executive search firm Spencer Stuart. A figure that’s declining year on year.

The article title is a quote from Fernando Machado, global CMO at Burger King, who has served as the lead marketer at the fast-food titan for just over 5 years. Prior to Burger King, he spent 13 years at Unilever. And he’s known as one of the most creative and successful marketers in the world, according to sources like Cannes and Fast Company.

In an era of Read full story ›

Source: The Drum