Young ad execs from Wavemaker and Ogilvy in Australia have launched a P2 air pollution mask brand to raise money for the Rural Fire Service in Australia as bushfires continue to devastate the country.
A month ago, as the bushfires caused dangerous levels of air pollution in the country, the four ad execs created masks with a “distinctly Australian feel” via a Go Fund Me page, which hit its target last week.
The masks have designs of typically Australian objects, such as Koalas and Lamingtons.
The Smoggys brand is now launched and will aim to raise money for Read full story ›
Source: The Drum
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